Product Marketing Manager

• Own Weave’s inbound and growth product marketing strategy for AI-powered healthcare solutions
• Serve as the expert on Weave’s key verticals, map unique workflows, and translate the value proposition into pipeline and revenue growth
• Conduct qualitative and quantitative market research and transform data and behavioral insights into actionable intelligence
• Disseminate research findings across teams to align business strategy with market demand and inform the product roadmap
• Establish and manage a structured product discovery research function with Product Management and Marketing
• Build, project-manage, and facilitate a Customer Advisory Board program with healthcare practice stakeholders
• Define and champion Ideal Customer Profiles and buyer/user personas for key verticals and audiences
• Develop differentiated vertical messaging and positioning based on healthcare workflow, needs, and buying behavior insights
• Monitor and analyze the healthcare communication and practice management competitive landscape
• Create sales battlecards, proactive campaigns, and product roadmap recommendations from competitive intelligence
• Equip Sales, Customer Experience, and partner teams with enablement assets, guides, and customer proof points
• Collaborate with Partnerships on co-marketing EHR and PMS integrations and partner-channel campaigns
• Report to the Director of Product Marketing

• 3–8 years of Product Marketing experience in B2B SaaS
• Proven track record managing a specific industry vertical or business unit
• Experience conducting qualitative and quantitative market research using focus groups, 1:1 customer interviews, and quantitative surveys
• Experience extracting, analyzing, and communicating customer and market insights; familiarity with tools such as Qualtrics
• Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape
• Experience with product-led funnels and data analytics platforms such as Pendo, Mixpanel, or Amplitude
• Experience tracking pipeline velocity, conversion rates, and vertical ARR
• Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably in B2B SaaS
• Ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools
• Successful completion of a background check
• Comfortable working with some overlap with US working hours, potentially until around 1–2 PM IST

• Remote work in India
• Equal opportunity and inclusive workplace
• Disability accommodation available
• AI-assisted candidate experience
• Background check conducted in accordance with applicable laws