Direct-Response Creative Strategist – YouTube Ads

• Research direct-response opportunities in competitive e-commerce markets
• Develop creative angles for YouTube ads and mini VSLs
• Write hooks, scripts, and full ad concepts
• Iterate creative based on performance data
• Work with the AI production team to produce ads quickly
• Support multiple 8- and 9-figure brands simultaneously

• 2+ years writing direct response video ads for YouTube or Facebook
• Understanding of Eugene Schwartz’s awareness stages and applying them to cold traffic
• Experience scripting hooks, mini VSLs, and full ad concepts
• Ability to use performance data to develop subsequent creative
• Proven spend behind work, with creatives run profitably at scale
• Comfortable using AI tools in day-to-day workflow
• Experience in compliance-sensitive categories such as supplements or weight loss is a bonus
• Familiarity with unique mechanism development and RMBC is a bonus

• Remote work arrangement
• Work across multiple 8- and 9-figure brands
• Fast AI production workflow and short feedback loop