Senior Social Media Strategist

• Review the existing social strategy, brand positioning, current content and relevant discussion materials
• Understand the brand’s business objectives, audiences and current challenges through client onboarding
• Bring current thinking on platform algorithms, consumer behaviour, cultural trends and category best practice
• Assess competitor and category activity to inform stronger strategic choices
• Define the role organic social should play within the wider communications ecosystem and consumer journey
• Define objectives, audience priorities and key community segments
• Develop content pillars, strategic themes, tone of voice and community principles
• Recommend the balance of planned, reactive and culturally responsive content
• Define priority content formats and publishing cadence
• Identify opportunities across creators, user-generated content and community participation
• Recommend the organic role of YouTube and Reddit alongside the Meta-first strategy
• Consider platform contributions to search and AI discoverability
• Build a measurement framework with practical KPIs and definitions of success
• Translate the strategy into prioritised recommendations for the Community Manager
• Develop an 8–10 page strategy/playbook and one-page executive summary
• Recommend a 12-month implementation roadmap
• Present the strategy clearly and incorporate feedback through a structured review process

• 8+ years of experience in social strategy, content planning, brand communications or a closely related discipline
• Experience developing practical social strategies for consumer, beverage, FMCG, lifestyle or culturally relevant brands
• Deep understanding of Meta, including Facebook, Instagram, Reels and Stories, and how evolving platform behaviour influences organic performance
• Working understanding of YouTube and Reddit across community, discovery and content strategy
• Understanding of how creators, UGC and community participation can strengthen a brand’s organic ecosystem
• Ability to connect platform behaviour and cultural insight to a brand and commercial objective
• Ability to simplify large amounts of insight into clear, useful recommendations
• Ability to work independently and keep a short strategic sprint moving without unnecessary process
• Strong understanding of Australian culture and social behaviour highly desirable
• Experience working with alcohol brands and responsible marketing requirements valuable
• Must be eligible to legally work in Australia; MASH is not in a position to sponsor work visas

• Freelance / 1–3 month contract engagement