Marketing Manager

• Own marketing metrics to drive growth in Central Africa and provide high-level and operational market insights
• Collaborate with regional, global and functional teams to plan and execute campaigns for the Central Africa market
• Collaborate on affiliate program design, optimization and management
• Ensure relevant and hyperlocalised social media interactions for users
• Continuously raise the bar on regional marketing execution
• Review funnel data and make bespoke changes for key markets
• Analyze market data, identify trends, execute trajectory-changing campaigns, and flag market and competitor movements
• Drive quarterly marketing strategy, OKRs, and accountability tracking for the sub-region
• Ensure local events meet Binance standards and CSAT goals
• Design and execute integrated campaigns from strategy and briefing through measurement and effectiveness reporting
• Lead insight-driven tests and experiments across lifecycle, social, and paid channels to drive growth or engagement

• 5+ years of proven success in a similar role
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty
• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
• Experience working in regional roles and familiarity with Africa markets
• Previous experience in social media management, affiliate programs, events and influencer management a plus
• Fluency in English; French is also preferred
• Effective communicator, able to represent Binance to external stakeholders
• User-focused, data-driven approach to decision making
• Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners
• Understanding of social media and paid channels data analytics
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plus
• Background or interest in the fintech and crypto space preferred

• Remote work arrangement