Email Marketing Specialist – B2B Technology

• Plan and execute B2B email marketing campaigns from concept through deployment and reporting
• Build and manage email campaigns and automated flows in Klaviyo
• Develop campaigns for prospects, leads, customers, partners, and other relevant audiences
• Write clear, engaging, and conversion-focused email copy
• Develop lead-nurturing and email sequences based on audience stage, behavior, and intent
• Segment email audiences by industry, engagement, interests, funnel stage, and customer profile
• Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services
• Develop newsletters, product updates, educational, promotional, and thought-leadership emails
• Repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns
• Collaborate with sales on lead-nurturing and sales-support campaigns
• Develop subject lines, preview text, CTAs, and email messaging
• Conduct A/B tests on subject lines, copy, CTAs, content structure, timing, and other elements
• Monitor open rates, click-through rates, conversions, unsubscribe rates, engagement, and other metrics
• Analyze campaign results and identify improvement opportunities
• Maintain email lists, segmentation, campaign workflows, and data hygiene
• Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo
• Check email rendering across major email clients and devices
• Make basic HTML/CSS adjustments to email templates
• Maintain consistent brand voice and messaging with the marketing team

• Experience in B2B email marketing
• Hands-on experience with Klaviyo
• Excellent written English and strong email copywriting skills
• Ability to write concise, engaging, and persuasive email copy
• Understanding of B2B buying journeys and lead nurturing
• Experience with audience segmentation and targeted email campaigns
• Experience creating and managing automated email flows
• Strong understanding of email marketing metrics and campaign performance
• Ability to analyze campaign results and make data-driven improvements
• Basic knowledge of HTML and CSS, with ability to make simple changes to email templates
• Understanding of email formatting and responsive email design
• Strong attention to detail around links, formatting, personalization, and rendering
• Ability to understand technical products and communicate their value to business and technology audiences
• Comfortable working independently in a remote environment
• Strong collaboration skills with marketing, sales, content, and product teams
• Native English-speaking candidates preferred/required
• Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry preferred
• Experience marketing to enterprise technology audiences preferred
• Experience creating sophisticated automated email sequences and nurture journeys preferred
• Familiarity with CRM and marketing automation systems preferred
• Basic understanding of SEO and content marketing preferred
• Experience working with sales teams on lead generation and lead nurturing preferred
• Experience using analytics to optimize email campaigns preferred
• Familiarity with AI-assisted marketing and content tools preferred

• Remote work arrangement
• Independent work in a remote environment