Director of Ecommerce

• Own the Shopify P&L, revenue, and profitability, targeting a net profit margin of at least 15%
• Run Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5
• Maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production
• Launch new funnels that meet monthly KPI thresholds
• Build bundles and ascension paths
• Optimize homepage, collection, and product pages for conversion
• Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript
• Maintain the 30-day GPLTV to CAC ratio above 3
• Partner with the Amazon team so launches lift both Shopify and Amazon
• Understand and incorporate TikTok Shop into the customer journey
• Lead ecommerce operators with clear ownership, weekly operating rhythms, and scorecards
• Hire freelancers and contractors as output grows
• Deliver a weekly scorecard and P&L review
• Provide a monthly plan and forecast for the CEO
• Document playbooks for working funnels
• Keep the store and ads compliant
• Convert repeat work into AI-assisted workflows
• Protect and build the brand across ads, pages, and customer touchpoints
• Scale direct-to-consumer business to $20M+ in profitable revenue

• 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social
• Proven track record growing brands beyond $20M in revenue
• Experience owning a P&L and hitting revenue and profit targets
• Understanding of the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo
• Experience running or working alongside social commerce
• Experience building and leading a team
• Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines
• Hands-on experience with Shopify, Klaviyo, and Postscript
• Understanding of bundles, upsells, and LTV
• Ability to write and review a landing page that converts
• Comfort leading a remote team with weekly cadences
• Daily use of AI to get more done with less
• Experience working inside a CRM and documented SOPs
• Must complete a Culture Index assessment and case study before interviews
• Reference checks conducted by phone

• Remote-first work environment
• Paid time off and holidays
• Access to learning resources and professional development
• Free Hadley Designs products
• Regular interaction with leadership, including the CEO
• Stability from more than a decade as a family-founded, mission-driven brand