Head of Marketing

• Develop, lead, and execute the overall marketing strategy for the Brazilian market
• Take full responsibility for performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, social media, content, influencer marketing, partnerships, and offline campaigns
• Oversee integrated marketing campaigns across digital and traditional channels
• Drive player acquisition, engagement, retention, and reactivation
• Lead brand development and positioning initiatives in Brazil
• Identify, negotiate, and manage strategic sponsorship opportunities
• Oversee paid media, SEO, PPC, programmatic advertising, and other acquisition channels
• Develop and optimise affiliate marketing strategies and partner relationships
• Collaborate with CRM and retention teams to maximise player engagement, loyalty, and lifetime value
• Manage the overall marketing budget and measurable returns across channels
• Establish and monitor KPIs including CPA, CAC, LTV, ROI, conversion rates, retention, and brand performance
• Build, lead, and develop high-performing marketing teams
• Collaborate with Commercial, Product, Operations, Finance, and Compliance teams
• Monitor Brazilian iGaming market trends, competitors, consumer behaviour, and opportunities
• Ensure compliance with Brazilian gambling regulations, advertising standards, and responsible gaming requirements
• Report to senior management with strategic recommendations, performance analysis, and growth opportunities

• Extensive experience in senior marketing leadership positions within the B2C iGaming industry, ideally with an online casino and/or sportsbook operator
• Proven experience in the Brazilian B2C iGaming market is essential
• Demonstrated ability to lead and manage the full marketing function, covering both performance-driven and brand-building activities
• Strong expertise across performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, and digital acquisition
• Proven experience developing and executing large-scale, multichannel marketing strategies
• Experience negotiating and managing major sponsorship agreements, brand partnerships, and commercial collaborations
• Strong understanding of the Brazilian iGaming landscape, including local consumer behaviour, competitive dynamics, and regulatory requirements
• Demonstrated success in managing significant marketing budgets and delivering measurable business growth
• Excellent analytical and commercial skills, with a strong understanding of marketing performance metrics and profitability
• Proven leadership experience managing multidisciplinary marketing teams and external partners
• Ability to combine strategic leadership with a hands-on, results-oriented approach
• Excellent communication, negotiation, and stakeholder management skills
• Fluent English & Portuguese is mandatory