Lifecycle Marketing Manager

• Own the lifecycle marketing strategy and roadmap end to end, planning and running campaigns that grow activation, conversion, engagement, retention, reactivation, and lifetime value (LTV).
• Design and run campaigns across onboarding and activation, nurture and engagement, conversion, retention, win-back and reactivation, and upsell/cross-sell.
• Partner with Acquisition, Retention, and Product Marketing teams to align goals, audiences, and messaging and execute coordinated campaigns.
• Orchestrate campaigns across email, push, web push, in-app, and web channels.
• Own segmentation and cohort strategy, defining audiences, triggers, and journeys from signup through activation, habit, renewal, and expansion.
• Design and run A/B and multivariate tests across offers, messaging, timing, and channels.
• Own the lifecycle calendar and delivery, coordinating assets, copy, and approvals across teams and time zones.
• Measure and report lifecycle performance through dashboards, insights, and data-driven recommendations to leadership.
• Manage lifecycle platforms and automation, including segmentation, triggered journeys, and campaign operations.

• 6 - 8 years in lifecycle, growth, retention, or CRM marketing, including hands-on ownership of campaigns that measurably improved activation, retention, or LTV.
• Strong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them.
• Proven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel.
• Experience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns.
• Hands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.
• A structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks.
• Strong analytical skills - comfortable turning campaign and cohort data into clear reporting, insights, and decisions.
• Excellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones.
• Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

• 100% remote culture, work from anywhere, anytime.
• Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.
• Opportunity to shape the voice of a fast-growing global brand.
• Collaborative, fast-paced, and creative work environment.