Ads Creative Strategist – E-commerce

• Research and track TikTok and Instagram Reels trends
• Develop strategy and detailed script briefs, including required B-roll footage, for content creators
• Understand each client’s brand, values, customer avatars, messaging, and requirements
• Research, select, contact, and liaise with content creators for each project
• Build content-creator teams matched to client brands and testing concepts
• Communicate project scope to potential content creators
• Ensure the quality of video-ad variations and received creator content
• Provide productive feedback on submitted content
• Occasionally communicate directly with clients
• Assist with other tasks as required by the Product Manager

• Creative flair and comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels
• Ability to identify and strategize for customer-avatar pain points across varied niches
• Proven experience creating engaging creative content across a range of niches
• Demonstrable knowledge of social media trends, especially TikTok and Instagram Reels
• Excellent interpersonal, presentation, organizational, and time-management skills
• Ability to develop creative concepts based on current and foreseeable trends
• Accountability, responsiveness, deadline management, problem-solving, and critical/analytical thinking
• Growth- and results-driven mindset; ability to receive and implement constructive criticism
• Familiarity with autonomous work and time management
• Availability and responsiveness during office hours Monday to Friday, 3–6 PM BCN time
• Stable internet connection and laptop or PC; ability to attend virtual video conferences
• Fluency in spoken and written English
• Remote work experience is advantageous