Social Media Ad Designer

• Design high-converting static advertisements for paid social media campaigns across Meta and other ad channels.
• Assume full responsibility for static creative production to free team leadership for creative direction and strategy.
• Conduct social listening and competitor research to identify audience trends, visual hooks, and winning creative angles.
• Review creative performance metrics in Meta Ads Manager and Motion to analyze test results and identify top-performing themes.
• Develop visual iterations, variations, and A/B test concepts based on data insights to continuously improve campaign ROAS.
• Design clear, attention-grabbing visuals featuring strong calls to action optimized for target audience engagement.
• Produce organic social media graphics and promotional visual assets when needed to support overall brand strategy.
• Collaborate closely with creative strategists and team members while balancing high visual quality with efficient output speed.

• Proven portfolio showcasing conversion-focused static advertisements rather than general branding or generic graphic design.
• Solid understanding of direct-response design principles, ad hooks, visual hierarchy, and call-to-action optimization.
• Experience conducting social listening, trend analysis, and competitor ad research.
• Demonstrated ability to read and interpret creative performance data within Meta Ads Manager or similar ad platforms.
• Hands-on experience developing A/B test variations and producing iterative ad creative based on performance metrics.
• Preferred experience designing ads for e-commerce brands or local service businesses such as med spas, dermatology, beauty, or fashion.
• Familiarity with creative analytics platforms like Motion (motionapp.com) or comparable ad intelligence tools is preferred.
• Ability to accept creative direction, adapt quickly to strategy feedback, and scale production volume efficiently.

• Work From Home
• Performance Bonus