Senior Performance Marketing Manager – Paid Acquisition, Growth

• Personally launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms
• Take direct ownership of significant monthly media budgets, including campaign-level allocation and optimisation
• Develop and execute performance marketing strategies focused on scalable B2C customer acquisition
• Monitor and optimise CAC, CPA, ROAS, LTV, payback periods and other commercial performance indicators
• Lead creative testing initiatives and decide which concepts, audiences and campaigns to test, scale or discontinue
• Execute high-volume creative testing programmes to identify profitable acquisition opportunities
• Scale successful campaigns across multiple advertising platforms, geographic markets and customer segments
• Analyse campaign performance and identify opportunities to improve acquisition efficiency and commercial returns
• Optimise web conversion funnels and subscription journeys to improve customer acquisition and monetisation
• Evaluate subscription funnel performance, cohort economics and customer lifetime value to guide marketing decisions
• Allocate advertising budgets across channels based on performance data, commercial priorities and growth opportunities
• Identify and resolve campaign delivery challenges, advertising account restrictions and platform-related issues
• Use attribution and analytics platforms to measure acquisition performance and campaign effectiveness
• Collaborate with the wider Growth team on creative strategies, performance improvements and international expansion
• Monitor market trends, competitor activity and emerging acquisition opportunities
• Maintain clear accountability for personally managed advertising spend, campaign decisions and measurable results

• Extensive hands-on professional experience in performance marketing, paid acquisition or media buying
• Proven experience personally launching, managing and optimising paid advertising campaigns
• Demonstrated direct control of at least $300,000 in monthly advertising spend
• Ability to clearly distinguish personally managed budgets from total company, agency or client portfolio expenditure
• Strong track record of delivering measurable commercial improvements in CAC, CPA, ROAS, LTV or payback performance
• Proven experience in B2C customer acquisition, preferably within consumer subscription applications, mobile gaming, dating, social discovery, DTC or comparable consumer businesses
• Direct ownership of creative testing strategies and decisions, including which creatives and campaigns to test, scale or discontinue
• Strong understanding of performance marketing economics, acquisition efficiency and commercial profitability
• Experience analysing campaign data and implementing measurable performance improvements
• Ability to demonstrate specific personal contributions to campaign optimisation, budget allocation and growth
• Strong analytical thinking, commercial judgment and a results-oriented mindset
• Experience scaling campaigns across consumer acquisition platforms
• Ability to work independently, manage substantial advertising budgets and make data-driven decisions
• Excellent written and spoken English
• Comfortable working in a fast-paced, international remote environment
• Willingness to work under a B2B contractor agreement
• Preferred: Experience personally managing $1 million or more in monthly advertising spend
• Preferred: Hands-on experience across multiple mainstream advertising platforms, including Meta, TikTok, Google, Instagram or Reddit
• Preferred: Proven success scaling acquisition campaigns across international markets
• Preferred: Experience managing high-volume creative testing programmes
• Preferred: Strong understanding of subscription funnels, cohort analysis, LTV and customer payback economics
• Preferred: Experience optimising web funnels and subscription conversion journeys
• Preferred: Experience with attribution and analytics platforms such as GA4, AppsFlyer, Adjust or Voluum
• Preferred: Experience handling advertising restrictions, account bans or acquisition challenges involving sensitive consumer products

• Competitive senior-level compensation package
• Fully remote working arrangement from Europe
• B2B contractor engagement
• Direct ownership of substantial consumer acquisition budgets
• Opportunity to scale paid acquisition across multiple international markets
• Exposure to a fast-growing consumer AI technology business
• Significant autonomy in campaign execution, creative testing and budget allocation
• Opportunity to influence commercial performance and customer acquisition strategy
• International working environment with a strong focus on measurable growth
• Opportunity to work with leading advertising platforms and performance analytics tools
• Professional development opportunities within an innovative, high-growth industry