Sales Executive

• Turn Cricut’s regional strategy into focused local sales and marketing plans for Eastern Europe
• Lead distributors and directly managed retail accounts to deliver execution and sales targets
• Own omni-commerce and marketplace performance across retail and digital partners
• Track revenue, sell-through, conversion, campaign performance, availability and visibility KPIs
• Optimise marketplace listings, content, promotions, pricing, search visibility and retail media
• Build local campaign plans and promotion calendars
• Deliver global and regional marketing campaigns in local markets
• Localise campaign plans, messaging, assets and activation calendars for local consumers, retail environments and languages
• Plan and deliver sales promotions with distributors, retailers, e-commerce and marketplace partners
• Measure promotion uplift, sell-through, ROI and learnings
• Coordinate campaign roll-outs with retail, e-commerce, marketplace and media partners
• Identify local growth opportunities through market trends, consumer insight and competitive activity
• Build partnerships with distributors, retailers, marketplace partners and internal teams
• Help grow Cricut’s local social presence and crafting community
• Deliver performance reports, forecasts and business updates to management
• Report to the Senior Cluster Manager DACH&EE and partner with regional sales, e-commerce, marketing and partner teams

• 5+ years of experience in consumer electronics, managing distributors and/or directly managed retail accounts
• Proven e-commerce and marketplace experience, with ownership of sales and digital performance, tracking, conversion optimisation and reporting
• Proven channel-marketing and campaign-management experience, including operational steering, localisation and execution of existing campaigns and assets across markets
• Experience creating, delivering and evaluating sales-promotion plans
• Strong commercial instinct and ability to turn data into practical sales and marketing action
• Experience working with retailers, distributors, online partners or marketplaces in Eastern Europe
• Strong analytical skills and confidence working with sales, performance and campaign data
• Excellent project-management skills and ability to manage competing priorities in a remote, cross-functional environment
• Professional fluency in English and Polish
• Czech language skills are a strong advantage
• Interest in or experience with crafting, DIY, creative hobbies or consumer lifestyle products preferred
• Experience in a fast-paced international consumer brand, retail or e-commerce environment preferred
• Commercially ambitious, structured and results-driven
• Self-sufficient in a remote role while staying closely aligned with international teams
• Collaborative, proactive and confident in managing external partners
• Comfortable setting direction and executing hands-on

• Remote work
• Equal opportunity employer
• Inclusive and diverse workplace
• Confidential handling of applicant information according to EEO guidelines