CRM Copywriter

• Write clear, engaging, human-centred copy across the app, website, CRM, social media, product experiences, and performance marketing
• Develop creative concepts and copy for OOH, digital, social, TV, radio, CRM, performance, and other channels
• Collaborate with Product, Growth, Design, Motion, Animation, Marketing, CRM, and Social teams to develop and execute campaigns
• Translate complex financial products, features, and services into simple, relatable messaging
• Write performance marketing copy for Google, Meta, TikTok, and LinkedIn
• Maintain a consistent Moniepoint tone of voice across communications and touchpoints
• Create culturally relevant content reflecting customers’ realities, behaviours, and experiences
• Collaborate with designers and other creatives to align copy and visual execution
• Support product launches, seasonal campaigns, partnerships, and customer education initiatives

• 3+ years of professional copywriting experience, preferably in an agency, brand, fintech, technology, media, or consumer-facing environment
• Strong portfolio demonstrating good writing, creative thinking, and experience across different channels
• Experience developing copy for campaigns, product launches, social media, CRM, performance marketing, and digital platforms
• Experience writing scripts for motion graphics and animated videos
• Experience writing performance marketing copy for Google, Meta, TikTok, and LinkedIn
• Familiarity with content best practices is an advantage
• Ability to adapt writing across different channels and audiences while maintaining a consistent brand voice
• Understanding of consumer behaviour
• Ability to simplify complex information into clear, relatable messaging

• Learning and development-focused environment
• Knowledge sharing, training, and regular internal technical talks
• Attractive salary
• Pension
• Health insurance
• Annual bonus
• Other benefits
• Inclusive environment and equal opportunity employment