Creative Director, Concept & Copy – Campaigns

• Develop the campaign’s central idea from the brief and strategy through to the tagline, headlines and storyline before design begins
• Write copy, including headlines, scripts and pitch narratives
• Lead and develop the Digital Creative team
• Set the creative direction and provide feedback that strengthens ideas and execution
• Help team members grow
• Keep the core idea clear and consistent from pitch through launch
• Present concepts to existing and prospective clients in German
• Work closely with Brand Strategy
• Use AI where it can help generate variations and speed up production while retaining ownership of the creative idea

• Several years’ experience as a copywriter or conceptual creative at a creative or advertising agency, most recently in a senior role (ACD, CD or equivalent)
• Campaigns built around an original big idea that ran across more than one channel
• Experience guiding or leading people; a small creative team is sufficient
• Ability to give feedback that improves the work and to take feedback
• German at copywriter level (C2): publication-ready, confident in style and true to the brand
• Good English
• Based in Germany or Austria
• Awards or shortlist placements (CCA Venus, Effie, ADC, Cannes) are nice to have, but not essential
• Experience with social-first formats is nice to have, but not essential
• Based in or near Vienna is a plus

• Remote work arrangement
• Use of AI tools to generate variations and speed up production