Mid-Junior PPC Specialist

• Execute, optimize, and report on paid media campaigns across multiple B2B client accounts
• Manage campaign pacing, budgets, bids, performance, and delivery
• Launch campaigns based on client strategy and business objectives
• Analyze campaign performance and implement optimization strategies
• Pause, optimize, or scale campaigns based on performance data
• Support paid media efforts across Bing Ads when needed
• Update client reporting dashboards weekly
• Review top-of-funnel and bottom-of-funnel metrics
• Analyze performance against qualified meetings, pipeline, and revenue
• Pull reporting from HubSpot and Salesforce
• Investigate reporting inconsistencies and data discrepancies
• Translate campaign performance into actionable recommendations and next steps
• Participate in weekly client meetings and performance discussions
• Prepare agendas, insights, and recommended action items
• Track and complete follow-up tasks from client meetings
• Communicate with clients through Slack, meetings, and project management tools
• Recommend campaign improvements and optimization opportunities
• Gradually assume greater ownership of client accounts
• Write and refine ad copy
• Develop creative briefs and review creative assets
• Coordinate campaign assets and launch schedules
• Collaborate with design teams on static images, GIFs, videos, and other creative assets
• Manage projects and deadlines through Asana
• Participate in internal meetings with updates, priorities, and recommendations
• Stay organized across multiple campaigns, clients, and priorities
• Utilize SOPs, dashboards, documentation, and AI tools to improve execution and efficiency

• 2–3 years of hands-on experience in paid media, PPC, or performance marketing
• Experience managing B2B paid media campaigns
• Experience managing LinkedIn Ads, Google Ads, and Meta Ads campaigns
• Experience managing significant paid media budgets
• Experience optimizing campaigns through bidding, pacing, budgeting, and performance analysis
• Experience using HubSpot and/or Salesforce reporting
• Experience connecting paid media performance to meetings, pipeline, and revenue
• Experience collaborating with creative and design teams
• Experience working in a client-facing agency or consultancy environment
• Strong understanding of paid media strategy, campaign optimization, bidding, pacing, and budget management
• Strong analytical and reporting skills
• Excellent ad copywriting abilities
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Ability to manage multiple client accounts simultaneously
• Strong attention to detail
• Ability to proactively identify optimization opportunities and provide recommendations
• Experience with LinkedIn Ads, Google Ads, Meta Ads, HubSpot, Salesforce, Slack, Asana, Google Sheets, and Reporting Dashboards
• English proficiency sufficient for professional communication; resume must be submitted in English and PDF format
• Availability to work 9:00 AM–5:00 PM EST
• Must submit a portfolio, case study, campaign report, or examples of paid media accounts managed
• Must record a video showcasing skill sets and use the same email as the application
• Bing Ads experience is preferred
• Experience with Claude or similar AI tools is preferred

• Fully remote work arrangement
• Opportunity to work directly with clients and manage meaningful advertising budgets
• Growth into ownership of multiple strategic client accounts
• Collaborative, high-performing team environment
• Global team/client exposure
• Professional growth through increasing account ownership