Email Marketing Manager

• Audit abandoned quiz/checkout, onboarding, upsell, retention, and win-back flows and implement improvements to increase purchases
• Maintain a backlog of hypotheses and A/B tests covering subject lines, offers, timing, and flow logic
• Take each test through to a clear conclusion
• Segment audiences by behavior, funnel stage, geography, and quiz responses
• Personalize messaging using user data
• Analyze the funnel from delivery through revenue
• Work with Product and Analytics to establish tracking and attribution
• Report regularly on email’s contribution to business metrics
• Maintain domain reputation, list health, bounce, spam, and unsubscribe rates
• Manage consent and compliance requirements across Tier-1 markets
• Write email copy while UX handles design
• Propose channel growth opportunities and support recommendations with data for the CEO

• 2+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based B2C products
• Experience owning email channel performance end to end, from strategy to purchases
• Proven example of growing email-driven revenue or sales, with measurable steps and impact
• Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results
• Experience running A/B tests and evaluating results
• Ability to work with Purchase CR, revenue per send, LTV, retention, attribution, and incrementality
• Strong understanding of email deliverability, including domain reputation, SPF, DKIM, DMARC, IP/domain warming, and inbox placement recovery
• Hands-on experience with ESPs such as Customer.io, Reteno, Braze, Klaviyo, or similar
• Experience running email campaigns across international Tier-1 markets
• Understanding of GDPR, ePrivacy, CAN-SPAM, and CASL consent requirements
• At least Intermediate level of English required
• Experience with Amplitude, Tableau, or other analytics/BI tools is nice to have

• Build a product from the ground up and have a say in key decisions
• Freedom and space to take action
• Internal and external talks and courses
• Remote work or work from offices in Kyiv or coworking spaces in Lviv and Warsaw
• Flexible schedule
• 28 working days of annual vacation
• Up to 30 days of sick leave
• Public holidays
• Ability to move a working day to a weekend and vice versa when needed
• Medical insurance
• Mental Health program
• Compensation for psychological support sessions
• Ukrainian Victory Support program
• Gifts for meaningful personal and professional milestones
• Quarterly online and offline team-building activities