Freelance Google Ads Specialist

• Audit existing Google Ads accounts and identify optimization opportunities
• Define acquisition strategies based on client objectives, market and budget
• Structure accounts and campaigns for efficiency and performance
• Create, configure and manage Search, Display, Remarketing and Performance Max campaigns
• Conduct keyword research and analyze search intent
• Structure ad groups, audiences and targeting
• Write, test and optimize ads and creative assets
• Analyze search terms and manage negative keywords
• Define and optimize bidding strategies
• Manage budget allocation across campaigns
• Identify best-performing campaigns, audiences, keywords and ads
• Implement tests and experiments for continuous improvement
• Adjust campaigns based on performance data and profitability objectives
• Implement, verify and optimize conversion tracking
• Use Google Analytics 4 and Google Tag Manager to measure campaign performance
• Ensure tracking and reporting data accuracy and reliability
• Analyze attribution and conversion journey challenges
• Monitor KPIs including impressions, CTR, CPC, conversion rate, CPA and ROAS
• Translate campaign data into concrete optimization actions
• Build performance, conversion and ROI-focused reports
• Provide actionable and prioritized recommendations for clients
• Stay current with Google Ads developments, features and industry best practices
• Manage digital acquisition campaigns primarily for SMEs and small businesses

• Solid and demonstrable experience managing and optimizing Google Ads campaigns, ideally across multiple industries
• Excellent command of Search campaigns and Google bidding strategies
• Good knowledge of Display, Remarketing and Performance Max
• Strong working knowledge of Google Analytics 4 and Google Tag Manager
• Experience with conversion tracking and attribution
• Good understanding of lead generation and digital customer acquisition strategies
• Strong ROI and profitability mindset
• Ability to interpret data and translate insights into concrete optimization actions
• Ability to manage multiple accounts and projects simultaneously
• Ability to prioritize tasks and work independently
• Autonomous, rigorous and proactive
• Comfortable providing strategic recommendations
• Ability to present concrete examples of campaigns managed and results achieved will be highly valued

• 100% Remote work
• Freelance / Independent Contractor status
• Fixed-price projects or day-rate assignments depending on the project