Head of Marketing Operations – Growth

• Own and execute one integrated marketing strategy, campaign calendar, marketing briefs, and accountability framework across agencies, contractors, and creators
• Manage and hold accountable specialized external vendors covering PPC, email/SMS, SEO, CRO, social, and organic content
• Direct U.S. execution while establishing and adapting localized growth plans for Canada, the UK, Australia, and the EU
• Lead end-to-end affiliate and creator program management, including onboarding, briefs, content deliverables, landing pages, tracking, and performance optimization
• Coordinate major product launches and promotional campaigns with operations and inventory management
• Establish repeatable operational workflows, SOPs, and documentation for autonomous marketing execution
• Deliver a weekly executive dashboard tracking revenue, contribution margin, ad spend, ROAS/MER, customer acquisition, retention, and market performance
• Monitor cross-channel budgets and contribution profitability, flagging and correcting underperforming channels or campaigns

• Proven track record in a marketing leadership or operations role for a multi-million-dollar e-commerce/DTC brand on Shopify
• Demonstrated experience orchestrating, holding accountable, and directing multi-agency and contractor marketing setups
• Strong hands-on background managing affiliate, influencer, and creator marketing programs
• Solid understanding of multi-channel DTC metrics, including unit economics, contribution margins, MER, ROAS, CAC, and LTV
• Experience planning and executing major promotional events (e.g., BFCM) and product launches in coordination with inventory/operations teams
• Ability to work independently with high autonomy and build scalable marketing systems and processes
• Fluent English is mandatory for daily written and verbal collaboration with U.S. leadership and international vendors
• Must be based in Latin America with significant daily working-hour overlap with U.S. time zones
• Direct experience with international DTC expansion and adapting U.S. marketing strategy to localized international markets (CA, UK, AU, EU) is a bonus
• Familiarity with hardware, tool accessories, DIY, or automotive e-commerce categories is a bonus

• Compensation in USD
• Fully remote work within Latin America with flexible time schedules
• Career growth with international clients and dynamic projects
• Long-term independent contractor agreement