Email Marketing Specialist, Klaviyo

• Own the full email execution cycle across campaign builds, automations, A/B testing, segmentation, and performance reporting inside Klaviyo
• Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys
• Schedule campaigns accurately across multiple client accounts and ensure correct, timely launches
• Configure dynamic content blocks and conditional logic to improve relevance and personalization
• Select images, format text, and ensure final output aligns with brand standards
• Build and manage email flows and automations, including triggers, conditions, content, and timing
• Support and execute SMS sends within Klaviyo
• Troubleshoot flow issues and document flow logic and changes
• Build targeted audience segments using Klaviyo filters, conditions, and custom attributes
• Maintain list hygiene and segmentation across client email databases
• Set up and run A/B tests across campaigns and flows
• Track and optimize email performance and flag trends at campaign and journey level
• Surface actionable insights to internal stakeholders and clients
• Deliver regular email performance reporting with historical comparisons, channel benchmarks, and recommendations
• Create client-ready slides and presentations translating metrics and learnings into charts and bullets
• Use open rates, CTR, conversion rate, and deliverability metrics to guide optimization decisions
• Participate in recruitment, executive, client, assessment, background-check, and offer stages as applicable

• 3 or more years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment
• Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
• 2 or more years of experience working with Shopify
• Demonstrated experience creating and launching A/B tests and reporting clearly on their impact
• Strong Excel and Google Sheets skills including data export, templates, basic formulas, and clean formatting
• Comfortable turning performance data into simple, client-ready slides with charts and bullets
• Strong understanding of segmentation and how to apply it to improve campaign performance
• Detail-oriented with a proven ability to QA work thoroughly before every deployment
• Fluent written and spoken English
• Available Monday through Friday during US business hours with occasional flexibility for time-sensitive updates
• Updated resume required
• Short Loom video (1 to 2 minutes) introducing yourself, describing your Klaviyo experience, and walking through one campaign or flow built, including results
• Only candidates who submit a Loom video will be moved to the next step
• Nice-to-have: experience building and launching SMS campaigns within Klaviyo or Postscript
• Nice-to-have: DTC or e-commerce specific background
• Nice-to-have: experience with loyalty programs and lifecycle strategy tied to loyalty segmentation
• Nice-to-have: working knowledge of HTML and CSS for light edits and resolving formatting issues in email templates
• Nice-to-have: Google and Meta ad platform familiarity

• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup
• Paid in USD bi-monthly (every 15th and 30th)
• Work inside a data-first agency with a rigorous analytical culture and a focused, high-quality e-commerce client roster
• High-ownership email execution role with direct impact on campaign performance across multiple client accounts