Senior Data Product Manager

• Build and shape the new Marketing Data & Measurement team
• Own and drive the Marketing Data Product roadmap
• Translate Marketing and Marketing Analytics measurement strategy into scalable products and capabilities, including Attribution, Customer Lifetime Value, Marketing Mix Modeling and incrementality testing
• Own the technical foundation of Marketing Data Products
• Work with Data Engineering and IT to develop reliable data models, pipelines and integrations of new data sources
• Translate business challenges into product opportunities and prioritize features
• Drive adoption and measurable business value through product metrics, stakeholder feedback and business KPIs
• Act as the key interface between Marketing, Marketing Analytics, Data Engineering and IT
• Lead cross-functional collaboration with Product teams, Data Engineers, Analysts and technical stakeholders
• Own backlog management and agile delivery using Jira and Confluence
• Enable scalable and reliable marketing analytics through a modern data platform
• Ensure data quality and governance standards for reliability, consistency and accessibility

• Several years of experience as a Product Owner or Product Manager within Marketing Analytics, MarTech or Data Products
• Ideally experience building or leading cross-functional teams
• Strong understanding of marketing and e-commerce, including performance marketing, brand marketing, CRM, customer retention and data-driven commercial decisions
• Hands-on experience with Attribution, Marketing Mix Modeling (MMM) and incrementality testing
• Strong understanding of modern data platforms and technologies, particularly Databricks, dbt and Power BI
• Experience with data models, pipelines and integrations
• Proven experience in agile environments, including backlog management, sprint planning and stakeholder coordination using Jira and Confluence
• Strong stakeholder management and communication skills, including explaining technical concepts and measurement methodologies to senior and C-level stakeholders
• Hands-on, product-driven mindset at the intersection of Marketing, Data and IT
• Fluent English and German
• Experience in e-commerce, retail or healthcare/pharmaceutical industry considered a strong advantage

• Work from Home: individually arranged workplace, including up to 20 days a year anywhere in the EU
• Redcare events: creative team events and regularly scheduled parties
• Kindergarten Grant: €100 total per month for employees paying kindergarten childcare costs
• Mental health: anonymous, free professional psychological help from nilo
• Personal Development: internal and external training and career development support
• Mobility: fully costed Deutschland Ticket
• Sports & Health: Urban Sports Club membership (M package) and other health opportunities