Head of Social Commerce – Growth

• Build the fashion brand in China from scratch
• Own the full China growth playbook, including brand presence, creator partnerships, and revenue
• Grow the brand on Xiaohongshu through KOC and KOL seeding campaigns
• Drive sales on Douyin through MCN and creator short-video and live-stream content
• Build retention on WeChat by funneling social traffic into the WeChat Mini-Program store
• Manage community groups to drive repeat purchases and loyalty
• Adapt the global fashion identity for Chinese consumers
• Set strategy, manage the budget, and own GMV, CAC, and margin
• Lead China market operations independently in Mandarin

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs
• Existing network of KOLs, KOCs, and MCN partners
• Fluent in Mandarin
• Professional in English
• Data-driven with genuine brand sensibility and fashion taste
• Builder mentality
• Ability to independently manage China market operations in Mandarin
• Experience driving measurable growth on at least two of Xiaohongshu, Douyin, or WeChat Mini Programs
• Experience personally owning revenue or P&L for a China e-commerce or social commerce business

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of the China business — strategy, execution, and results
• Remote flexibility and autonomy
• MPF
• Paid Time Off