Senior B2B Marketing Manager – Crypto Payment Processing

• Establish and scale the B2B marketing function from scratch using a growth mindset, testing low-cost hypotheses, measuring ROI, and scaling successful channels
• Develop brand positioning, Tone of Voice, sales collateral, and oversee website updates and redesigns
• Build multi-channel acquisition funnels across performance marketing, SEO, PR, content marketing, and offline event activations
• Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams
• Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules
• Conduct customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions
• Work directly with the CEO as a solo marketer managing execution through external agencies, freelancers, and contractors

• 6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing
• Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2–3 people)
• Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing)
• Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation
• Experience building sales enablement materials and managing presence at international B2B trade shows and conferences
• Fluent English (C1 level minimum) for international customer research and global merchant communications
• Residence outside Russia and Belarus with unhindered access to global marketing platforms
• High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback

• Performance-based marketing budget allocated upon proven test results
• Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy
• Clear trajectory to grow into Head of Marketing as the function expands
• 100% remote work