Senior Digital Channels Analyst

• Monitor and deepen analysis of the squad’s key performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption
• Track digital journeys, campaigns, and in-app communication strategies—including push notifications, banners, and journeys—evaluating performance and recommending optimizations
• Analyze the app’s navigation and conversion funnel, identifying friction points, drop-off, and customer behavior
• Design and validate experience-improvement hypotheses through A/B testing and qualitative and quantitative studies
• Support the definition and prioritization of the performance team’s backlog based on potential impact
• Perform other duties related to the role

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field
• Experience with digital channels, digital products, or data, preferably in a retail, commercial, or financial app environment
• Knowledge of digital business models, including monetization models, customer journeys, and the dynamics of financial and commercial applications
• In-app communication strategy, including segmentation, personalization, and message orchestration across push notifications, in-app messaging, and email
• Experience with funnel analysis, including acquisition, activation, retention, and conversion metrics, with the ability to identify bottlenecks
• Knowledge of testing methodologies, including A/B test design, hypothesis formulation and validation, and statistical significance interpretation
• Knowledge of data analysis and data cross-referencing
• Strong Excel skills
• Familiarity with UX principles to support experience-improvement recommendations
• Experience working in an agile environment, including squads, sprints, and backlogs
• A postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is a plus
• SQL knowledge is a plus

• Meal and food allowance (if preferred, you may receive both amounts on a single meal benefits card)
• Health insurance
• Dental insurance
• Childcare assistance
• Life insurance
• Private pension plan
• Wellhub
• Mercantil Development Academy
• Profit-sharing plan (PLR)