Marketing Intelligence Analyst

• Assist in restructuring the department by organizing processes, data, and metrics to support a more strategic, data-driven Marketing function.
• Build market and competitive intelligence by monitoring competitors, trends, positioning, offerings, and developments across the Private Education and Government sectors.
• Map and prioritize markets, segments, and adjacent opportunities within the Education and Government verticals.
• Conduct market potential studies and analyze the pain points and needs of target audiences for Lyceum and Ergon products.
• Act as a strategic partner to Marketing and Sales, transforming market, CRM, performance, and win/loss analysis data into recommendations and strategies.
• Manage and analyze Marketing data and processes, monitoring the funnel, conversion, attribution, lead generation, and lead qualification.
• Identify bottlenecks, inconsistencies, and opportunities for improvement.
• Manage and analyze the generated lead database, defining follow-up actions and routing leads to sales opportunities.
• Support performance media and demand generation initiatives, particularly event-related activities, by evaluating results and optimization opportunities.
• Develop reports, dashboards, and performance analyses using CRM, marketing automation, Analytics, and BI tools.
• Support decision-making and generate insights for Marketing, Sales, and leadership.
• Work collaboratively with Marketing, Sales, Special Projects, and the Education and Government verticals.

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Engineering, or a related field.
• Experience in Marketing Operations, Revenue Operations, Marketing Business Intelligence, or Competitive Intelligence.
• Experience analyzing data applied to Marketing, Sales, or business operations.
• Strong proficiency with CRM systems.
• Experience with BI and Analytics tools, especially Power BI and Google Analytics/GA4 or equivalent platforms.
• Experience with Marketing and Sales funnel analysis and management.
• Experience in market segmentation, benchmarking, or competitive analysis.
• Knowledge of the private education/higher education institution and/or government sectors is a plus.
• Experience structuring a Marketing Operations function or process is a plus.
• Experience working at B2B software/SaaS companies is a plus.
• Postgraduate degree or MBA in Marketing, Growth, Data, or Business Analytics is a plus.
• Attention to detail, organization, and a willingness to learn.
• Ability to turn complex information into objective analyses and clear, straightforward recommendations.
• Solution-oriented mindset and commitment to continuous process improvement.
• Ability to prioritize effectively.
• Intellectual curiosity and willingness to investigate new markets, tools, and opportunities.
• Ability to build solutions in unstructured environments.
• Ability to influence and collaborate cross-functionally.
• Clear, direct communication tailored to technical and business audiences.
• Autonomy to lead projects and make decisions within the scope of responsibility.
• Strategic thinking combined with strong execution skills.
• Ability to prioritize in a lean-team environment with limited resources.
• Analytical rigor and commitment to data quality.

• Ongoing training to help you stay ahead
• Meal and food allowances for your day-to-day needs
• Comprehensive health insurance for your well-being
• Birthday month day off
• Wellhub (formerly Gympass) to support your physical and mental well-being
• Pluxe-Cuida, offering psychological, financial, and legal support
• SESC benefits for leisure, culture, and well-being
• Extended paternity leave
• Remote work