Marketing Analytics Specialist

• Analyze full-funnel buyer journeys and cross-channel performance to optimize ROI across Demand Generation and Account-Based Marketing (ABM) programs.
• Architect, build, and maintain interactive, high-impact dashboards using Google Looker Studio or Tableau.
• Write clean, efficient SQL queries and Python scripts to integrate data across Salesforce, Marketo, attribution engines, and web analytics.
• Partner with marketing leaders to conduct variance and root cause analyses and provide proactive recommendations when KPIs miss targets.
• Design, evaluate, and report on A/B and multivariate tests to refine targeting and improve web conversion rates.
• Uncover actionable insights across the full buyer journey and transform complex data into compelling stories that drive global growth strategy.
• Optimize multi-touch attribution, ad spend, and pipeline conversion in partnership with marketing and executive leaders.

• 4+ years of experience in B2B Marketing Analytics, Digital Analytics, or Business Intelligence roles.
• Strong knowledge of SQL.
• Experience with data visualization tools (Google Looker Studio or Tableau).
• Experience with CRM systems (Salesforce).
• Experience with Marketing Automation (Marketo).
• Demonstrated experience managing multi-touch attribution platforms (e.g., CaliberMind, Bizible).
• Experience integrating 1st- and 3rd-party data sources.
• Deep mastery of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.

• Competitive compensation and benefits aligned with experience.
• Flexible work options to support work–life balance.
• Comprehensive health and wellness plans.
• Opportunities for continuous learning and professional growth.