Creative Strategist

• Review ad performance weekly and identify which hooks, angles and formats are working
• Write briefs and scripts for video and static ads, including UGC and founder-style content
• Research competitors, customer reviews and comments for angles worth testing
• Direct editors, designers and creators so the output matches the brief
• Keep a test log so the team knows what has been tried and what won

• 2+ years in creative strategy or performance creative for DTC ecommerce brands
• You can read ad account data and explain why something worked
• Strong written English and a feel for direct response writing
• Able to produce concepts at volume without quality dropping
• Comfortable giving clear feedback to editors and designers

• Experience with Meta, TikTok and YouTube ads
• Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
• Background in copywriting or short-form video