Marketing Analyst

• Plan, develop, and execute institutional and digital marketing strategies and campaigns
• Monitor campaigns and analyze performance indicators (KPIs), identifying opportunities for improvement
• Conduct market, competitor, and trend research and analysis
• Support the planning, organization, and promotion of corporate events and institutional initiatives
• Monitor and update content on the corporate website, making adjustments and tracking performance
• Develop graphic materials and communication assets for digital and institutional channels
• Create and standardize corporate presentations, documents, commercial proposals, and promotional materials
• Develop internal and external communications content and materials
• Ensure consistency in visual identity and institutional communications
• Organize schedules, requests, and deliverables for marketing projects
• Prepare performance reports and track indicators for completed initiatives

• Experience planning and executing marketing initiatives, campaigns, and corporate communications
• Knowledge of digital marketing, market analysis, and performance indicator (KPI) tracking
• Ability to create graphic materials, presentations, and institutional content
• Knowledge of graphic design tools and visual content editing software
• Familiarity with Google Workspace and software used in Marketing
• Knowledge of website content updates and management
• Strong verbal and written communication skills
• Organized, creative, proactive, strategically minded, and able to work independently
• Availability to provide services as an independent contractor (PJ), working remotely
• Currently pursuing or completed a bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field (preferred)
• Experience with institutional communications and B2B marketing (preferred)
• Knowledge of Canva, Adobe Photoshop, Illustrator, and Google Analytics (preferred)
• Experience organizing corporate events (preferred)
• Experience creating and standardizing commercial presentations and institutional documents (preferred)
• Familiarity with technology companies (preferred)
• 1–3 years of professional experience (a plus)