Growth Strategy – Performance Specialist

• Review performance across paid media, websites, e-commerce, CRM, email, SEO, marketplaces, and other available channels
• Identify trends, anomalies, risks, tracking concerns, and growth opportunities
• Connect channel metrics to revenue, conversion rate, acquisition cost, ROAS, MER, lead quality, retention, and other commercial outcomes
• Produce concise weekly and monthly summaries separating confirmed findings from assumptions and unresolved questions
• Research opportunities across acquisition, funnels, CRO, creative, websites, email, SEO, automation, and customer journeys
• Prepare and prioritize evidence-based recommendations with expected impact, resources, dependencies, risks, and measurement plans
• Review conversion journeys and flag tracking, attribution, CRM, automation, and data-quality gaps
• Create controlled experiments and maintain testing, opportunity, risk, and learning logs
• Manage assigned lead-generation accounts in Google Ads and Meta Ads when required
• Monitor performance, control budget pacing, troubleshoot issues, and complete optimizations during media-buyer gaps
• Prepare agendas, executive summaries, presentation content, talking points, and decision questions
• Coordinate with media buyers, analysts, designers, developers, SEO, email, and automation specialists
• Verify numbers, terminology, links, claims, scope, timelines, and supporting evidence before client-facing delivery
• Use AI for research, analysis, reporting, meeting preparation, documentation, QA, and workflow improvement

• Strong experience in paid media, growth marketing, performance analysis, digital strategy, or marketing operations
• Ability to interpret data commercially and explain what changed, why it matters, and what should happen next
• Working knowledge of Google Ads, Meta Ads, GA4, GTM, CRM and marketing automation, Shopify or comparable e-commerce platforms, and reporting tools
• Recent hands-on experience managing and optimizing both Google Ads and Meta Ads, particularly for lead-generation accounts
• Ability to enter an unfamiliar account, diagnose immediate performance or tracking issues, and implement controlled optimizations when coverage is required
• Understanding of CRO, funnels, landing pages, creative testing, lifecycle marketing, and customer acquisition
• Strong written English and the ability to present analytical findings clearly in spoken English
• Disciplined research, documentation, prioritization, and follow-through across several accounts
• Practical use of AI tools for real analytical and operational work, with reliable human verification
• Comfort receiving challenge, revising work accurately, and defending recommendations with evidence