Senior CRM Analytics Analyst

• Lead the CRM uplift initiative, ensuring the methodology continues to evolve, measurements remain high quality, and results are reliable
• Structure and monitor the integrity of control groups, assessing the incremental impact of campaigns, customer journeys, and communication initiatives
• Translate complex analyses into clear recommendations to support segmentation, personalization, and communication strategy decisions
• Analyze CRM data to identify opportunities to improve the customer journey and optimize conversion rates
• Provide analytical support to the team through dashboards and ad hoc analyses, ensuring clear and effective visualizations
• Present results and insights to business stakeholders and leadership with clarity and objectivity
• Collaborate with teams such as engagement, product, technology, and customer relations to advance the CRM strategy

• Solid experience as a data analyst or business analyst
• Strong analytical thinking and methodological rigor to structure analyses, challenge assumptions, and validate results
• Ability to translate complex data into actionable insights
• Strong communication skills and the ability to present results clearly to technical and non-technical audiences
• Autonomy to lead initiatives and make well-informed decisions
• Proficiency in SQL for data extraction and manipulation
• Experience with dashboards and BI tools
• Knowledge of statistics and data science, including hypothesis testing, experiment design, and A/B testing (a plus)
• Experience with causal inference, uplift modeling, or incremental impact measurement (a plus)
• Experience with predictive modeling using Python or R (a plus)

• Fixed salary
• Variable compensation package* (profit-sharing, long-term incentive plan, or commission—provided based on role eligibility and not available as a free-choice option)
• Health and dental insurance with co-payments (except for employees with disabilities, who are not subject to co-payments)
• Hospital Virtual Verde: telemedicine team available 24 hours a day, 7 days a week
• Medication subsidy
• Meal and/or food allowance—Pluxee* (except for Commercial Executive positions—6-hour shifts)
• Childcare assistance (for children up to 5 years and 11 months old)
• Assistance for employees with children with disabilities
• Life insurance
• Fuel allowance or commuting assistance*
• Home office allowance* (for hybrid or remote contracts only)
• Welcome kit for new parents
• SESC partnership*
• Education benefit—internal professional development platform (Studa and Stone Library)
• Acolhe360º—free emotional support
• Quick massage and on-site medical clinic*
• Wellhub
• TotalPass
• Pet Club
• Flash
• Férias&Co
• Transportation voucher
• Allya
• Educational partnerships