Senior Marketing Analyst, Brazil, Argentina

• Own measurement of Niche's B2B marketing and pipeline analytics, from marketing-sourced demand through qualified leads, opportunities, and closed business
• Own B2C growth and registration analytics across acquisition channels and user conversion
• Define marketing metrics, calculation methods, and reporting locations
• Analyze channel and campaign contribution to pipeline and guide demand-generation investment
• Develop leading-indicator reporting for pipeline health
• Own the B2B attribution model in Marketo Measure and maintain data flows between Marketo, Salesforce, and Snowflake
• Support business forecasting and pipeline reviews with documented methodology and confidence levels
• Own registration and acquisition measurement, including funnel performance and campaign/channel attribution
• Measure paid acquisition efficiency and support media-mix, budget, and forecasting decisions
• Partner with Growth Marketing and Lifecycle on opportunity sizing, growth tests, tracking troubleshooting, and reporting
• Build and maintain marketing dashboards and self-serve views
• Own organic search analytics and monitor organic traffic shifts
• Partner with Product and Data Engineering on event tracking and data models
• Apply reproducible SQL, documented methodology, validated results, and rigorous analytical reasoning
• Review and pressure-test analyses and act as subject matter expert on acquisition-funnel data
• Mentor analysts informally and share techniques across the analytics team
• Write measurement requirements, contribute to dbt models and the semantic layer, and QA delivered work
• Champion AI-assisted analytics and help colleagues adopt reliable workflows
• Present findings and recommendations to senior leadership

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function
• Experience owning marketing measurement end to end, from tracking implementation through reporting and recommendation
• Experience with consumer acquisition data and web analytics and paid media platforms, including GA4, Meta, and Google Ads
• Experience with B2B marketing and pipeline analytics, including lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through closed business
• Experience with marketing automation, CRM, and attribution data, such as Marketo, Marketo Measure, and Salesforce
• Ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders
• Experience in a fast-paced, cross-functional environment with shifting priorities
• Senior proficiency in SQL, including writing, reviewing, and troubleshooting complex queries independently
• Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, or Looker
• Working knowledge of Snowflake, dbt, and version-controlled analytics work
• Experience designing and interpreting A/B and growth tests
• Experience using AI-assisted analytics tools such as Claude Code and validating their output
• Comfort operating as a senior individual contributor, influencing without authority, working independently on complex problems, and mentoring peers
• Only applications/resumes written in English will be accepted
• Nice-to-have: Python or R, SEO analytics, semantic or self-serve metrics layers, SaaS/education technology/marketplace analytics, and education-sector experience

• All interviews are held remotely
• Candidate experience is prioritized through a transparent, authentic, and comprehensive interview process
• AI-powered tools are used to help evaluate applications, with an opt-out request available