Senior Google Ads Buyer, DTC eCommerce

• Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact
• Manage monthly budgets ranging from $5,000 to well into six figures
• Present results, plans, and reasoning directly to clients
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audits
• Manage brand and non-brand campaigns as separate businesses
• Analyze and optimize PMax performance, including branded versus incremental volume
• Audit Google’s auto-applied recommendations, assets, and sitelinks
• Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
• Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and resolve bottlenecks involving creative, offer, AOV, landing pages, checkout, and tracking
• Build landing pages, scripts, reporting, and other tools needed by accounts
• Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts

• Hands-on Google Ads experience with meaningful spend for DTC and eCommerce accounts
• Demonstrable results involving CPA, ROAS, revenue, and implemented changes
• Specific experience with Shopping and PMax, not only Search
• Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
• AI-native working approach; current use of Claude or equivalent as a working tool
• Ability to build and ship landing pages using Claude or equivalent
• Native or near-native English communication skills
• Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems proactively
• Ability to work US Eastern business hours for client calls
• Willingness to take ownership of account performance across the funnel
• Bing experience is a nice-to-have
• Experience building or operating a Shopify store or running Meta at spend is a bonus

• Remote work with worldwide hiring
• Flexible schedule; no time clock
• Autonomy and trust from day one
• Fast feedback
• Opportunities for professional growth into senior strategy
• Increased responsibility based on performance
• Work on real brands with real budgets
• Aggressive testing and rapid learning
• Influence over how Google advertising is run across the agency
• Strong team retention