Paid Social Specialist

• Provide tactical paid social recommendations and manage paid social media campaigns for clients
• Plan, execute, optimize, and report on paid social media efforts with oversight from senior team members
• Manage day-to-day campaign trafficking, monitoring, and optimization to meet client KPIs
• Execute and optimize comprehensive paid social campaigns within platforms
• Traffic campaigns, monitor creative requests and specifications, perform quality assurance, adhere to timelines, and follow paid social best practices
• Monitor campaign performance against KPIs and budget parameters, recommending data- and trend-based optimizations
• Compile and share routine campaign performance reports with insightful observations and recommended tests
• Present recommendations and report results with thoughtful next steps and actions
• Communicate with internal and external partners while maintaining professional and collaborative relationships
• Stay current with partner offerings, platform enhancements, industry updates, and social trends
• Attend internal and external trainings and complete required platform certifications
• Train and mentor Associates and other junior team members
• Oversee routine budget pacing, complex data fees, and billing administration

• Experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X/Twitter, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn)
• Thorough knowledge of social platform capabilities and campaign setup for differing objectives
• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Comfortable working closely with peers and internal teams in-person and via email, phone, and video
• Strong organizational skills
• Ability to multitask in a fast-paced environment
• Ability to prepare presentations and share them with internal stakeholders
• 1–2 years of experience in a role where paid social media management was a core responsibility
• Interest and passion for social media and advertising

• Attend internal and external trainings
• Complete required social platform certifications as needed
• Training and mentoring opportunities for junior team members