Funnel & Performance Marketing Specialist

• Build, launch and optimise landing pages, sales pages, booking pages, application forms and complete customer acquisition funnels
• Develop offer flows and funnel variations from concept through live implementation
• Write and refine conversion-focused sales copy, headlines, calls to action and messaging
• Map customer journeys and identify friction points
• Launch and split-test landing pages, offers, messaging, layouts and funnel elements
• Build automations and integrations connecting each funnel stage
• Monitor conversion performance and implement improvements based on user behaviour and sales outcomes
• Manage and optimise Meta advertising campaigns across Facebook and Instagram
• Develop testing strategies for creative concepts, hooks, messaging, offers, audiences and campaign structures
• Manage advertising budgets, campaign scaling, optimisation and spend allocation
• Analyse campaigns for qualified leads, bookings and sales
• Develop ad copy, scripts and creative briefs; collaborate with video and creative teams
• Implement and troubleshoot tracking across advertising platforms, landing pages, booking systems, CRM workflows and sales processes
• Configure UTMs, Meta Pixel, Conversions API and conversion events
• Set up CRM integrations and workflows to preserve lead and campaign data
• Connect advertising and funnel activity with bookings, attendance and closed sales
• Improve call-funnel lead generation, booking completion, attendance and sales conversion
• Build pre-call nurture and follow-up sequences, including automated email and SMS workflows
• Build and manage GoHighLevel funnels, forms, booking pages, workflows, CRM pipelines and integrations
• Use Claude, Lovable and similar AI tools for research, copywriting, development, prototyping and troubleshooting
• Develop hypotheses, prioritise and execute A/B tests, measure results, document learnings and communicate optimisation opportunities
• Collaborate with reporting and finance to validate marketing data and attribution

• Philippines-based candidates
• Proven, hands-on experience building and optimising complete marketing funnels
• Ability to independently build landing pages, booking pages, forms, automations and customer journeys
• Strong practical experience managing Meta Ads campaigns, including budgets, creative testing, optimisation and performance analysis
• Strong, hands-on experience with GoHighLevel, including funnels, workflows, CRM pipelines, booking systems and email/SMS automation
• Experience with conversion tracking, UTMs, pixels, CAPI and marketing platform integrations
• Understanding of end-to-end attribution and connecting leads and customer journeys with downstream sales outcomes
• Experience building and optimising call funnels, including lead nurturing, booking conversion and show-rate improvement
• Strong sales copywriting skills
• Experience with A/B testing, conversion rate optimisation and data-driven experimentation
• Ability to diagnose funnel bottlenecks and personally implement solutions
• Commercial awareness of acquisition costs, lead quality, conversion rates and revenue
• Ability to work autonomously, troubleshoot technical issues and move quickly without constant supervision
• Experience with coaching, education, consulting, mentorship or other high-ticket booked-sales-call businesses is highly desirable
• Experience with high-ticket offers and low-ticket digital products is highly desirable
• Proficiency with Claude and Lovable is highly desirable
• Experience with Google Ads and other paid advertising channels is highly desirable
• Experience with sales CRM integrations, advanced workflow automation and multi-touch attribution is highly desirable
• Familiarity with sales processes and using sales-team feedback to improve lead quality and conversion is highly desirable
• Disclose any existing ongoing roles or client work
• Reflect this engagement on LinkedIn as “Independent Contractor”

• 100% remote work from home
• Flexible time management as an independent contractor, while aligning with AU business hours for collaboration