Performance Marketing Manager – Paid Search

• Set the paid search strategy across the US, UK, Germany and further growth markets
• Lead campaign strategy and execution across Search, Shopping and Performance Max, including Google Demand Gen where it supports business goals
• Manage budgets, pacing, bidding and investment across platforms and markets
• Measure performance against acquisition cost, conversion, revenue and ROI using business data and platform reporting
• Build testing roadmaps across keywords, audiences, creative, product feeds and landing pages
• Improve conversion and guide investment based on test results
• Partner with marketing, product, creative and analytics teams to strengthen tracking and improve the customer journey
• Use AI tools and platform automation to accelerate research, analysis and execution while keeping health claims accurate
• Drive testing and development of additional paid channels such as native advertising
• Present results, risks and opportunities with recommendations for next steps
• Report to the Head of Performance Marketing and work with internal teams and external partners

• At least 5 years of hands-on paid search experience in an international setting, with accountability for budgets and measurable business results
• Deep expertise in Google Ads
• Strong working experience with Microsoft Advertising
• Data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment
• Track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets
• Experience with media planning and performance forecasting
• Experience launching and evaluating paid channels beyond search
• Ability to set direction and influence colleagues while staying close to campaign execution
• Practical experience using AI and automation, with judgment to verify outputs
• Fluent English and German
• Valid visa or work permit for country of residence; Hilo cannot provide visa sponsorship
• Nice to have: experience in health tech, medical devices, wearables, or subscription products

• Competitive compensation
• Equity program
• Other benefits (depending on location)
• Remote-first work model
• Work on a mission transforming cardiovascular health at global scale
• Collaboration with a diverse, passionate and talented team
• High-impact, fast-growing, venture-backed scale-up environment