Performance Marketing Manager

• Own paid media strategy and hands-on management across Meta, Google, TikTok, and Amazon ads for the Australian market
• Replace the existing agency and take full ownership of paid channel performance
• Diagnose gaps in retargeting coverage, funnel mix, and upper- and lower-funnel balance
• Direct and implement strategic improvements
• Manage a significant annual paid media budget and optimize spend efficiency
• Identify creative needs and brief the in-house designer
• Ensure creative assets align with platform best practices and campaign objectives
• Test creative hypotheses and iterate based on performance data
• Monitor campaign performance and surface actionable insights
• Track ROAS, CAC, CTR, conversion rate, and revenue contribution by channel
• Report performance and recommended next steps to the digital and communications team
• Stay current on platform updates, algorithm changes, and emerging AI ad tools
• Participate in application, recruitment, executive, client, background/reference, and offer stages

• Proven hands-on Meta and Facebook ads experience
• Experience managing paid media in-house at an e-commerce brand of similar scale and spend level (preferred over agency-only backgrounds)
• Ability to own paid media strategy end to end, including diagnosing gaps, setting direction, and executing changes independently
• Data-driven and growth-minded approach
• Experience managing significant ad budgets with accountability for performance outcomes
• Strong written and verbal English communication skills
• Meaningful overlap with Australian business hours
• Experience across Google, TikTok, and Amazon ads alongside Meta (nice to have)
• Familiarity with emerging AI ad platforms and tools (nice to have)
• Background in beauty, skincare, wellness, or consumer DTC brands (nice to have)
• Experience transitioning a brand from agency-managed to in-house paid media management (nice to have)
• Updated resume
• Short Loom video introducing yourself and describing paid media experience, platforms managed, budget scale, and approach to diagnosing underperforming paid ads
• Shortlisted candidates must complete a mini audit homework assignment
• Loom video submission required to advance

• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup
• Paid in USD, bi-monthly (every 15th and 30th)