Ad Ops Specialist, B2B Paid

• Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms
• Ensure accurate tracking and reporting in Marketo, SFDC, and related systems
• Conduct quality assurance and testing of creative assets across browsers and devices
• Ensure ad creatives meet technical specifications
• Troubleshoot implementation, tracking, and reporting issues
• Optimize campaigns through A/B testing, budget pacing, and industry best practices
• Set up tracking for content syndication campaigns
• Perform quality checks and lead uploads
• Collaborate with internal teams
• Maintain organized records of creative assets, campaign proposals, and execution plans
• Identify opportunities for process improvement and automation
• Generate and test ad tags for campaign launches
• Monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics
• Create monthly performance reports with insights and recommendations
• Analyze data to identify trends
• Present findings to stakeholders for strategic decision-making

• 3 to 6 years of experience
• Experience in digital marketing, paid performance advertising, and media operations
• Strong ad operations experience
• Experience with tracking and analytics
• Good communication skills
• Preferred B2B experience, but not mandatory
• Ability to work 11am to 9pm IST (UK time zone)
• Experience setting up and executing campaigns on LinkedIn, Google, Facebook, and programmatic platforms
• Experience with Marketo and SFDC tracking and reporting
• Experience with A/B testing, budget pacing, and campaign optimization
• Experience with content syndication campaign tracking, quality checks, and lead uploads
• Experience generating and testing ad tags
• Experience monitoring CTR, CPM, CPC, CPA, ROAS, and conversion metrics
• Experience creating performance reports and analyzing campaign trends
• Figma or Adobe experience for ad creatives and localization is an added advantage

• No specific benefits, perks, or compensation extras are stated
• Remote work arrangement