Senior CRM & Lifecycle Marketing Manager – B2C Growth, Monetisation

• Take end-to-end ownership of CRM performance, with a focus on first-purchase conversion, token revenue, repeat purchase frequency and customer lifetime value
• Develop and execute CRM initiatives designed to increase customer acquisition monetisation and recurring revenue
• Identify opportunities to improve conversion from registered users to first-time paying customers
• Drive repeat purchases, customer engagement and revenue growth through targeted lifecycle marketing initiatives
• Establish CRM as a significant contributor to overall business revenue
• Define commercial priorities and translate them into actionable CRM strategies and campaigns
• Design, build and optimise customer segments, behavioural triggers, campaigns and automated lifecycle journeys
• Own CRM initiatives across onboarding, first-purchase conversion, retention, churn prevention and reactivation
• Develop personalised customer journeys based on user behaviour, purchase history and engagement patterns
• Optimise customer communication strategies to improve conversion, repeat monetisation and long-term engagement
• Identify opportunities to increase purchase frequency and reduce customer churn
• Continuously improve lifecycle automation and customer segmentation strategies
• Design and execute CRM experiments to identify high-impact revenue and conversion opportunities
• Analyse customer behaviour, purchase patterns, engagement data and revenue performance
• Measure campaign effectiveness using clear attribution, incrementality and before-and-after performance analysis
• Evaluate CRM initiatives against conversion, retention, revenue and LTV metrics
• Translate analytical insights into practical improvements and scalable lifecycle strategies
• Establish measurable success criteria for CRM campaigns and experiments
• Identify successful initiatives and scale them across relevant customer segments
• Work closely with the Co-founder & CMO and cross-functional teams to implement CRM growth initiatives
• Collaborate with product, data, marketing and technical stakeholders to improve customer lifecycle performance
• Independently identify challenges, develop solutions and drive execution in a fast-paced environment
• Contribute to building and continuously improving the company's CRM function
• Take ownership of commercial outcomes and clearly communicate individual contributions and results
• Use AI-powered tools where relevant to support customer analysis, segmentation, personalisation, experimentation and content development
• Lead, support or coach CRM specialists where applicable

• Proven professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus
• Demonstrated track record of personally driving significant measurable revenue or conversion improvements through CRM
• Ability to present clear examples of CRM initiatives, including initial performance baseline, actions taken, individual ownership, timeframe and final measurable results
• Strong hands-on B2C CRM and lifecycle marketing experience within a high-volume consumer business
• Experience with consumer monetisation models involving subscriptions, repeat purchases, deposits, tokens, credits, virtual currency or similar recurring transactions
• Proven ownership of both first-purchase conversion and repeat customer monetisation
• Practical experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys
• Strong understanding of customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV
• Experience measuring CRM performance through attribution, incrementality and commercial impact analysis
• Strong analytical capabilities and ability to translate customer data into actionable revenue growth initiatives
• Proven experience developing and executing CRM experiments and optimisation strategies
• Ability to clearly distinguish personal contributions and measurable results from wider team achievements
• Strong commercial judgment and a results-oriented mindset
• Ability to independently identify opportunities, prioritise initiatives and execute without a fully established playbook
• Excellent cross-functional collaboration, stakeholder management and communication skills
• Comfortable operating in a fast-paced, high-growth international environment
• Advanced English proficiency (C1-C2)
• Willingness to work under a B2B contractor agreement

• Competitive senior-level compensation package
• Additional performance-based bonus opportunities
• Fully remote working arrangement from Europe
• B2B contractor engagement preferred
• Direct reporting line to the Co-founder & CMO
• Significant autonomy and ownership over CRM strategy, revenue growth and lifecycle performance
• Opportunity to develop CRM into a major commercial growth channel
• Exposure to a high-volume international consumer AI platform
• Opportunity to lead high-impact initiatives across conversion, monetisation, retention and customer lifetime value
• International working environment within a rapidly growing technology business
• Opportunity to shape and improve the company's CRM function
• Professional development opportunities within an innovative AI-focused organisation