Growth Product Manager

• Own the acquisition-to-purchase funnel from the first landing screen on mobile app or mobile web to a paid, booked seat.
• Own onboarding and activation, paywall strategy, pricing and packaging across iOS, Android and Web, and the experimentation programme.
• Own conversion to purchase and lifetime value per subscriber across the path from first screen to completed payment.
• Map the end-to-end path across mobile app and mobile web, identify lost intent and prioritise fixes by revenue impact.
• Own continuity between web and app, including handover, payment, billing and refund differences.
• Account for paid, organic and referral acquisition channels in funnel design.
• Own onboarding flow, define and instrument activation, and reduce time and friction to the first booked seat.
• Own paywall placement, timing, design and gated content; own pricing and packaging across markets and currencies, including trials, offers, upsells and win-back.
• Balance first-purchase conversion against renewal quality and attendance.
• Run continuous experimentation with pre-registered hypotheses, adequate power and predefined decision criteria.
• Evaluate experiments against attendance, renewal and LTV as well as primary metrics.
• Partner with Marketing, Data and Engineering on channel mix, creative strategy, instrumentation, attribution, experiment design and onboarding requirements.
• Report to the VP of Product.
• Deliver growth in new-subscriber revenue, trusted improving conversion and activation metrics, channel-differentiated onboarding, measured pricing elasticity, maintained or improved LTV, and high experiment throughput.

• B2C mobile product depth: has owned a consumer mobile application where the application is the primary business surface, with practical knowledge of how iOS and Android and Mobile Web differ.
• Experienced in paywalls, trials, pricing elasticity, tiering, upsells and win-back, and in the distinction between acquiring a subscriber and retaining one.
• Reads conversion and lifetime value together; distinguishes a conversion gain from a revenue gain; recognises when a pricing change has increased volume at the expense of value.
• Builds behavioural funnels and growth models, works directly with behavioural and payment data, and identifies conversion blockers from evidence.
• Sustains high experiment velocity alongside disciplined interpretation, including discontinuing tests that improve first purchase at the expense of retention.
• Understands first-purchase mechanics including framing, social proof, personalisation and timing.
• Operates effectively across Marketing, Data and Engineering without line authority; comfortable operating with founders and challenging decisions with evidence.
• 5+ years in product management, growth or lifecycle roles, including direct ownership of a consumer subscription funnel.
• Demonstrable conversion-rate and revenue improvements in a consumer mobile product.
• Hands-on ownership of paywall and pricing experimentation.
• Proficient in analytics tooling and able to query data independently.
• Fluent English required