Paid Media Specialist – Ecommerce

• Take ownership of a portfolio of ecommerce advertising accounts across Meta Ads, Google Ads and TikTok Ads, with Meta forming the largest share of the role
• Audit existing client accounts, including historical performance, campaign structure, tracking, audiences, creative performance and opportunities
• Develop paid media strategies based on products, target customers, commercial objectives and advertising budgets
• Build, launch, manage and continuously optimise paid advertising campaigns
• Identify performance leaks, wasted spend and opportunities to improve revenue, acquisition costs and return on ad spend
• Manage campaign budgets and pacing within agreed daily, weekly and monthly spend levels
• Reallocate spend based on performance and commercial opportunity
• Monitor account health and respond to changes in spend, conversion volume, CPA, ROAS and other key metrics
• Conduct structured testing across audiences, offers, campaign structures and landing-page direction
• Analyse performance across the full ecommerce funnel and account for product price, buying cycle, customer intent and consumer behaviour
• Analyse creative performance, identify winning hooks and formats, recognise creative fatigue, and recommend new concepts or iterations
• Brief the internal creative team and evaluate newly launched creative
• Set up and verify Meta Pixel tracking and conversion events
• Configure and troubleshoot Meta Conversions API implementations
• Set up and validate Google Ads conversion tracking
• Work with GA4 and Google Tag Manager; test event firing and conversion accuracy
• Diagnose discrepancies across advertising platforms, analytics platforms and ecommerce sales data
• Evaluate performance against ROAS, CPA/CAC, revenue, conversion rate and purchase volume
• Identify whether performance issues originate from advertising, website, offer, product, pricing or conversion journey
• Analyse prospecting and retargeting across the customer journey
• Design A/B tests and scale successful campaigns while maintaining sustainable acquisition economics
• Prepare, review and proofread monthly paid media reports
• Validate figures, investigate anomalies, and provide clear performance commentary and recommendations
• Highlight trends, opportunities, risks and testing priorities
• Explain campaign performance on client calls and gradually participate in client meetings
• Communicate account performance and recommended next steps to internal stakeholders

• Excellent written and spoken English is a must-have skill
• 3+ years of hands-on paid media experience, ideally within a digital advertising or performance marketing agency
• Strong demonstrable experience managing ecommerce / DTC advertising accounts with budgets of $2k+
• Proven experience taking ownership of established paid media accounts
• Strong understanding of ecommerce funnels and consumer buying behaviour from acquisition through purchase
• Experience advertising higher-consideration or higher-ticket ecommerce products is beneficial
• Strong analytical skills and a genuinely data-driven approach to decision-making
• Strong organisation and account-management skills, with the ability to prioritise across multiple ecommerce clients
• Comfortable working independently and making proactive recommendations rather than waiting for instructions
• Strong written and verbal English communication
• Comfortable collaborating remotely with an international team
• Able to stay current with changes, features and best practices across Meta, Google, TikTok and the wider ecommerce advertising landscape
• Ability to independently manage and troubleshoot paid advertising tracking
• Experience with Meta Pixel, Meta Conversions API (CAPI), Google Ads conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager

• Health Insurance
• Mental Health Care Coverage
• 15 paid leaves annually
• Professional Development Fund