Marketing Specialist

• Develop outreach strategies supporting new customer acquisition and existing client retention
• Plan, execute, and optimize Mailchimp email marketing campaigns
• Perform audience segmentation, A/B testing, campaign reporting, and performance improvements
• Manage Instagram, Facebook, and LinkedIn business accounts through content planning, scheduling, community engagement, and performance analysis
• Create and adapt marketing copy aligned with the company’s brand voice
• Analyze campaign performance and recommend optimizations based on engagement and conversion data
• Coordinate marketing initiatives with sales and partnership activities, including seasonal campaigns, regional opportunities, and renewal cycles
• Report on email performance, social media engagement, audience growth, and campaign impact
• Work closely with leadership and independently drive initiatives from planning through execution

• 3+ years of experience developing outreach strategies from existing product, feature, or brand messaging
• Proven experience managing both customer acquisition and client retention campaigns
• Hands-on experience with Mailchimp, including campaign creation, audience segmentation, A/B testing, and performance reporting
• Experience managing business accounts on Instagram, Facebook, and LinkedIn
• Strong written English with the ability to work within established brand voice and messaging guidelines
• Ability to independently develop, prioritize, and execute marketing initiatives with minimal supervision
• Experience with Canva or similar design tools is a plus
• Familiarity with Salesforce or similar CRM platforms is a plus
• Advanced English (C1+)
• Full-time schedule aligned with EST

• Competitive salary in USD
• Remote-first flexibility
• Work from anywhere
• PTO and paid U.S. holidays