Growth Marketing Specialist

• Align with business unit stakeholders on growth results, priorities, and expectations, keeping all parties informed of progress
• Monitor and update the business unit’s performance indicators (KPIs), ensuring the accuracy and integrity of reported data
• Manage the business unit’s performance marketing channels (Meta Ads, Google Ads, and other paid media platforms), monitoring spend and results
• Manage the business unit’s CRM (RD Station or an equivalent tool), ensuring the proper functioning of engagement and conversion journeys
• Manage the business unit’s social media channels, ensuring content, calendar, and performance consistency
• Ensure the conversion strategy for the business unit’s sales funnel, from initial contact through enrollment
• Prepare and manage the business unit’s media and growth budget, monitoring execution against plan
• Monitor achievement of the business unit’s sales and demand-generation targets
• Analyze the root causes of deviations in the business unit’s results and propose corrective action plans
• Ensure end-to-end execution of the action plans defined for the business unit

• Knowledge of performance marketing channel management (Meta Ads, Google Ads, and paid media in general)
• Knowledge of CRM and marketing automation (RD Station or an equivalent tool)
• Knowledge of social media management and content planning for social networks
• Knowledge of conversion funnels and demand generation (acquisition, nurturing, and conversion)
• Knowledge of marketing and growth metrics (e.g., CAC, ROAS, conversion rate, average order value)
• Knowledge of BI tools and dashboards for monitoring metrics
• Knowledge of preparing and managing marketing budgets
• Knowledge of root-cause analysis methodologies and action-plan development
• Knowledge of the sales funnel for schools and/or education systems
• Knowledge of facilitating alignment meetings with stakeholders from different areas

• Health insurance
• Dental insurance
• Life insurance
• Meal and food allowance on the same card
• Breakfast or afternoon snack at physical locations
• Transportation allowance
• TotalPass and Wellhub (access to gyms and wellness services)
• Birthday day off
• Corporate University
• Support program for pregnant employees
• Psychological, legal, financial, and social support program
• Wedding gift
• Duo Gourmet
• Bernoulli Benefits Club: access to a partner network offering discounts on undergraduate and graduate programs, electricity bills, language courses, and much more for you and your family
• Mothers working under a hybrid arrangement may work fully remotely from the sixth month of pregnancy until the child turns one
• Fathers working under a hybrid arrangement may work fully remotely from the child’s birth until the child turns six months old