Senior Performance Marketing Manager – D2C Beauty

• Own all media buying across Meta, TikTok, Google, and Pinterest in Germany, France, and Italy
• Develop and regularly review the media strategy
• Plan and continuously allocate budgets across channels, markets, and funnel stages
• Develop dedicated media plans for launches and campaigns
• Independently set up, manage, and optimize campaigns
• Own bidding strategies, audiences, campaign structures, and budget pacing
• Drive new customer acquisition and existing customer activation
• Optimize for revenue, contribution margin, CAC, and ROAS
• Manage and provide commercial leadership to the media agency
• Test new channels and formats
• Further develop the test-and-learn engine together with the Creative Strategist
• Align Paid Media and CRM across the customer journey
• Collaborate with the e-commerce team on landing pages and conversion optimization
• Ensure robust tracking and attribution setups, including CAPI, server-side tracking, and product feeds
• Provide regular management reporting on performance, learnings, and forecasts

• Several years of hands-on experience managing large paid social and paid search budgets in D2C e-commerce
• Proven success scaling campaigns across more than one European market
• Experience managing media agencies
• Deep hands-on expertise in Meta, TikTok, and Google Ads
• Strong understanding of attribution models and tracking infrastructure, such as CAPI and server-side tracking
• Proficiency with GA4 and Shopify
• Confident use of AI tools and automation for campaign management, analysis, and reporting
• Demonstrable, measurable improvements in CAC and ROAS
• Experience optimizing for new and existing customers across the entire funnel
• Fluent German and very good English
• Ideally, experience with Pinterest Ads and KLAR, as well as French or Italian language skills
• Hands-on approach and the ability to make independent decisions

• 100% remote within Germany, with an optional office in Berlin
• Flexible working hours
• Deutschlandticket
• Urban Sports Club membership
• Workation opportunities
• Annual professional development budget
• Regular team events in Berlin
• Full provision of home-office equipment
• Ownership, trust, and room to make an impact
• Personal and professional growth opportunities
• Flat hierarchies, fast decision-making, and genuine teamwork