AI CRM & Retention Automation Lead

• Own the design, build, and scaling of a production-level AI-driven CRM system for player retention
• Audit the current CRM setup, Customer.io usage, data flows, segmentation, churn models, and integrations
• Deliver a target architecture
• Launch an MVP flow from player data and churn prediction through AI analysis, offer recommendation, Customer.io campaign, and human approval
• Automate segmentation, timing, offer selection, campaign creation, and basic analytics
• Put an AI optimization loop into production from campaign results through analysis, learning, and new recommendations
• Prepare the foundation for VIP/PAM AI
• Shift CRM operations from manual campaign building to AI-supervised personalization
• Enable the CRM Manager to review recommendations, approve campaigns, and own GEO results
• Report directly to the CRO

• Proven experience building or owning production automation systems connecting data, models, and marketing tools
• Hands-on experience with at least one major CRM/marketing automation platform; Customer.io strongly preferred, with Optimove, Braze, or Iterable relevant
• Practical experience with customer data platforms, data warehouses such as BigQuery or Snowflake, and orchestration tools such as dbt, Airflow, n8n, Make, or similar
• Ability to design and implement AI-driven flows including churn, LTV, and next-best-action models, recommendation logic, LangChain/LangGraph, or direct LLM APIs such as Claude and OpenAI
• Strong systems thinking and ability to describe and build architecture, data flows, agents, integrations, approval layers, and analytics loops
• Background in iGaming, fintech, e-commerce, subscription, or marketplace businesses with high-volume customer data is a plus
• Senior / Lead level ownership of architecture, roadmap, implementation, integrations, AI agents, automation, analytics, documentation, and scaling
• Completion of a technical assignment designing an AI-driven CRM system for 1M players

• Work from anywhere in the world with remote options
• Flexible working hours
• Corporate English speaking club with regular practice and expert guidance
• Friendly corporate culture focused on connection and innovation
• Career advancement opportunities in a rapidly expanding marketing company