Offline Sales KAM

• Manage and grow strategic retail, distributor, and channel partner accounts for the Consumer Business Group in East China provinces and areas
• Manage assigned key accounts, retail chains, distributors, and channel partners to achieve sales targets and business growth
• Develop account-wise sales plans, forecasts, and growth strategies aligned with business objectives
• Drive primary and secondary sales, improve sell-through, and identify category expansion opportunities
• Execute promotional plans, product launches, pricing initiatives, and merchandising activities across offline channels
• Build relationships with distributors, vendors, category managers, store teams, and distributor stakeholders
• Conduct account reviews, track performance metrics, and present insights to internal and external stakeholders
• Monitor competitor activities, pricing, assortment, promotions, and consumer trends in offline retail
• Coordinate with supply chain, finance, marketing, and customer service teams to ensure order fulfillment and issue resolution
• Ensure product placement, planogram compliance, display execution, and brand visibility at retail points
• Support timely collections, credit control, documentation, and compliance with company policies and commercial terms
• Achieve sales revenue targets, account and territory growth, distribution expansion, merchandising execution, promotion effectiveness, forecast accuracy, inventory health, customer satisfaction, and commercial compliance

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• At least 10 years working experience in FMCG sales KAM or Area leader/managers positions
• Strong capabilities in sales channel growth
• Experience managing key accounts, distributors, retail chains, or offline channel partners
• Strong account management and negotiation skills
• Good understanding of offline sales channels, retail operations, and trade marketing
• Ability to analyze sales data, market trends, and account performance
• Strong communication and stakeholder management skills
• Commercial acumen with focus on revenue, margin, and market share growth
• Proficiency in MS Excel, PowerPoint, CRM tools, and sales reporting systems
• Ability to work cross-functionally with marketing, supply chain, finance, and operations teams

• Freedom to explore
• Encouragement of curiosity and creativity
• Opportunity to apply talent in impactful ways