Web Designer – Landing Pages, Institutional Websites

• Create campaign-, offer-, and event-specific landing pages, always using a mobile-first approach
• Build, redesign, and maintain the institutional websites for M&P, PSM, and GRM
• Conduct A/B tests and make continuous adjustments based on conversion data (CRO)
• Integrate pages with GoHighLevel, ensuring the correct pipeline and accurate completion of lead-source fields
• Implement and maintain tracking, including pixels, GA4, standardized UTMs, and conversion events
• Manage page performance and technical SEO
• Ensure compliance with cookies/LGPD and legal advertising regulations
• Follow each brand’s visual identity and maintain a component library
• Document every published page

• Portfolio featuring five or more published landing pages, with the ability to explain their conversion results
• Proficiency with the GoHighLevel page builder (or an equivalent tool, with willingness to migrate)
• Experience with mobile-first UI/UX
• Knowledge of pixels, GA4, UTMs, and conversion events
• Basic knowledge of conversion-focused copywriting
• Availability to support three brands with different visual identities
• Results- and data-driven mindset, strong organizational skills, and the autonomy to manage deliverables from end to end
• Experience in the legal sector or other regulated services
• Knowledge of OAB Provision 205/2021
• Experience with GoHighLevel AI Studio, WordPress, and technical SEO
• Proficiency in Figma

• Steady volume of projects across three brands
• Flexibility to organize work around deliverables
• Close collaboration with the sales team, with visibility into the real impact of pages on business results
• An environment that embraces technology, artificial intelligence, and innovation
• Work-from-home stipend