Lead Generation Specialist

• Research and build approved target-account lists from the existing database, LinkedIn, and other prospecting tools.
• Conduct outbound calls supported by personalized email outreach and appropriate LinkedIn engagement.
• Re-engage lapsed customers and connect with new prospects to identify potential business opportunities.
• Identify customer needs related to signage, graphics, printing, installation, and recurring services.
• Qualify prospects and schedule appointments within the sales team’s approved availability.
• Prepare concise appointment briefs outlining the company, contact, business needs, purchasing role, known timeline, and meeting purpose.
• Confirm appointments, follow up on no-shows, and nurture prospects who are not yet ready to move forward.
• Maintain accurate CRM records, log outreach activities the same day, and document clear next steps for active prospects.
• Build and manage outreach sequences, prioritize follow-ups, and maintain an organized prospect pipeline.
• Review appointment quality and outcomes with the sales team to improve targeting, messaging, and outreach strategies.
• During the first 30 days, establish a prospecting routine, learn to qualify opportunities, and build a pipeline, initially targeting 50 outbound touches per day including 30 calls.
• During days 31–60, increase activity toward 60 outbound touches per day including 40 calls, while improving engagement, appointment quality, and follow-up consistency.
• During days 61–90, work toward performance expectations focused on consistent outreach, qualified appointments, show rates, and accurate CRM documentation.

• 2–3 years of experience in outbound sales, phone prospecting, or appointment setting for U.S.-based companies (flexible for candidates with strong relevant experience).
• Hands-on experience with HubSpot Sales Hub or a similar CRM and sales engagement platform.
• Proven experience in B2B lead generation and outbound prospecting through cold calling and email outreach.
• Experience managing lead pipelines, organizing follow-ups, and prioritizing outreach activities.
• Strong research skills, including the ability to use LinkedIn to identify and engage potential prospects.
• Excellent English communication skills and confidence speaking with U.S.-based prospects.
• A proactive, persistent, and results-driven approach, with the ability to work independently and collaborate closely with a sales team.
• A coachable mindset and willingness to adapt outreach strategies based on feedback.
• Resumes must be submitted in English.
• Candidates must reside in a Latin American (LATAM) country; candidates outside LATAM, including the U.S. and other regions, will not be considered.

• Monthly compensation: $2,000–$2,500, depending on experience.
• Quarterly performance-based bonuses may be considered based on results.
• 2 weeks of PTO, accrued over time.
• 3 paid sick days.
• 6 paid U.S. holidays.