Social Media Manager – Recruitment, HR Industry

• Manage and maintain the company’s LinkedIn presence, with some support for Instagram
• Develop and maintain a consistent social media content calendar
• Create posts about recruitment and hiring trends, current job opportunities, recruitment insights, blogs, educational content, company updates, milestones, birthdays, employer brand content, and related events
• Write engaging captions and supporting social media copy
• Design high-quality graphics and visual content
• Explore video, motion graphics, and other engaging formats
• Schedule posts and maintain a regular publishing cadence
• Review existing content and improve the quality, creativity, and consistency of the brand’s social media presence
• Research competitors and industry trends and bring new content ideas to the team
• Recommend new approaches, formats, and campaigns proactively
• Collaborate with directors through regular check-ins to align content with business priorities
• Potentially post on individual team members’ LinkedIn accounts
• Potentially engage with the community and respond to comments and direct messages
• Potentially create marketing collateral and support website and broader brand/marketing activities
• Potentially create additional HR-related content

• Proven experience in social media management, particularly LinkedIn
• Experience creating content for B2B, recruitment, HR, professional services, or agency environments is highly desirable
• Strong copywriting and content creation skills
• Strong visual design and an eye for branding
• Experience developing and managing social media content calendars
• Ability to create engaging and varied content across graphics, written posts, blogs, and ideally video/motion content
• Strong understanding of LinkedIn content and engagement best practices
• Ability to independently generate and pitch new ideas
• Proactive and comfortable researching competitors and identifying opportunities
• Ability to maintain brand consistency while introducing fresh and modern creative concepts
• Strong attention to detail and commitment to consistent posting
• Comfortable working independently with minimal supervision
• Informal, approachable personality suited to a friendly and collaborative team environment
• Ability to balance the company’s established heritage with a bold, contemporary approach
• Canva experience/tool knowledge required or preferred
• CapCut experience preferred for video editing
• Candidates may use alternative tools if they demonstrate they are better suited to the role
• AI proficiency is welcome for content ideation, copywriting, video creation, or other marketing activities while maintaining quality and authenticity
• Portfolio showcasing previous social media work
• Availability during Australian business hours for approximately one regular weekly check-in
• Must review LinkedIn content of client competitors such as Who In The Zoo and The Talent Mill
• Shortlisted candidates may be asked to complete a trial task creating 1–2 sample LinkedIn posts and captions based on a provided brief

• Flexible part-time schedule
• Work does not need to match Australian working hours for day-to-day execution
• Approximately one regular weekly check-in, with the possibility of an additional check-in when required
• Opportunity to support and modernize an established Australian recruitment and HR business
• Potential future scope across team members’ LinkedIn accounts, community engagement, marketing collateral, website, broader brand/marketing support, and additional HR-related content