Senior Media Buyer – Meta Ads

• Run paid social for the dating vertical together with the media buying lead
• Develop ad angles, hooks, advertorials and complete ad concepts based on customer problems
• Produce and continuously test ads using personal expertise and AI
• Own Meta campaigns end to end, including structure, budget allocation, scaling, account health and compliance
• Make independent kill, keep or scale decisions
• Design complete funnels from scratch, including pre-landers, advertorials and landing pages
• Automate creative variations, reporting, competitor monitoring and campaign routines using Claude Code and agentic tooling
• Track Meta algorithm and policy changes, test updates and share learnings with the team
• Launch TikTok, YouTube Ads and other creative-heavy channels from zero to profitability
• Allocate approximately 60% of time to creative development, with the remainder focused on buying, funnel building and automation

• Proven hands-on experience in media buying in affiliate or direct-response lead generation, including dating, adult, iGaming, nutra, sweepstakes, insurance or comparable
• Built complete funnels: persona research, ad angle, advertorial, landing page, without delegating them
• Portfolio of self-made ads with spend and results attached
• AI-native daily use of frontier models, Claude Code or Lovable, Higgsfield and comparable tools
• Ability to explain where AI improved and worsened work
• Strong numerical and data-driven decision-making skills
• Autonomous working style
• Fluent spoken and written English
• German or another market language is a plus, not a requirement
• Optional experience in TikTok or YouTube Ads

• Full-time permanent employment
• Remote work arrangement