YOUR NEXT CHAPTER
Product Marketing Lead – AI, SaaS, Tech Companies
About the role
• Own marketing for SaaS Talent, a recruiting agency and GTM growth partner for B2B AI, SaaS, and technology companies
• Model and package Talent & Recruiting, Growth Coaching, and Partner Program service lines into clearly positioned, productized offerings
• Define service processes, building blocks, assets, customer experience, and repeatable playbooks
• Build and continuously grow the lead funnel
• Define funnel stages, lead scoring, nurture, qualification, and KPIs in HubSpot
• Set the go-to-market plan and prioritize channels
• Create and publish content through industry publications, LinkedIn, YouTube, Quora, and Reddit
• Write website, landing page, positioning, sales enablement, and thought leadership content
• Build SEO and AEO authority
• Manage social media, email and newsletters, and paid media across LinkedIn, Google, and Meta
• Direct content contractors, video team, PR, design, and website rebuild contributors
• Use AI tools to improve marketing speed and efficiency while applying human judgment
• Partner with sales and founders on conversion insights
• Help grow a small specialist team over time
• 7+ years in B2B marketing
• Meaningful time in product marketing at a B2B SaaS company (strongly preferred) or for a recruiting, talent, or professional services firm
• B2B Product Marketing experience
• Experience building and running a B2B lead funnel, including stages, scoring, nurture, and qualification
• Ability to explain funnel KPIs and results in detail
• Strong writing skills with a B2B portfolio of brand positioning, website copy, and thought leadership
• Fluent English
• Experience placing content in third-party publications and channels
• Working knowledge of SEO and AEO
• Hands-on experience with social media content, B2B email campaigns and lifecycle, LinkedIn, and paid media on LinkedIn, Google, and Meta
• Marketing automation experience; HubSpot strongly preferred
• Expertise with AI tools in daily marketing work
• Experience directing freelancers, contractors, or agencies
• Experience in SaaS, AI, or tech companies
• Remote work
• Weekends off
• USD monthly payment
• PTOs
• Local Holidays
• Schedule Flexibility
• Growth opportunities