Senior Product Marketing Manager, QuickBooks Migration

• Own positioning and messaging for the QuickBooks Graduates program
• Develop content strategy helping small businesses transition from QuickBooks to cloud ERP
• Tailor messaging to construction, manufacturing, distribution, professional services, and related micro-verticals
• Create thought leadership assets grounded in customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, marketing, partner, and industry teams on roadmaps, priorities, and capabilities
• Use performance data and analytics to guide strategy and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop product overview and QuickBooks-comparison videos
• Build intuitive point-and-click demos for key workflows and scenarios
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
• Support release planning and alignment on product positioning
• Support trade shows, industry events, partner events, customer events, presentations, webinars, and thought leadership sessions
• Translate product functionality and benefits into value for small business buyers

• Minimum of three to five years of product marketing experience
• Deep knowledge of small business accounting software, including QuickBooks or comparable solutions
• Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
• Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
• Exceptionally strong writing ability
• Ability to explain complex features using clear, direct language
• Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners
• Analytical mindset and creative approach to messaging
• Excellent organization and multitasking ability
• Strong communication skills
• Marketing technology experience preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
• Direct experience with QuickBooks Online or Desktop is a strong plus
• Team-oriented, collaborative, positive, practical, optimistic, and willing to go the extra mile

• Work remotely
• Work/life balance
• Exceptional professional and financial growth potential
• Annual bonus for eligible roles, based on individual performance
• Stock for eligible roles
• Sales incentives for certain roles, based on revenue or utilization
• Equal opportunity employment and reasonable accommodation support